Indonesia's 2006 ads expenditure up 17 pct to Rp30 trln

Jakarta (ANTARA News) - Corporate expenditure on advertising in 2006 rose 17 pct to 30 trln rupiah, Nielsen Media Research said.

It noted that TV absorbed 20 trln rupiah, or 67 pct, of the total spending, with the remainder shared by newspapers, magazines, radio and online media.

Ananto Praktikno, executive director of Nielsen Media Research Indonesia, said he expects corporate spending on advertising to increase this year in line with the improving economy.