Want China Times, Staff Reporter 2013-02-27
A Guangdong shoe manufacturer for the leading US brand Nike has cut its work force to 4,000 from 13,000 since the global financial crisis five years ago, China Business News reported on Feb. 26.
| A worker in a shoe factory in Hangzhou. (Photo/Xinhua) |
A Guangdong shoe manufacturer for the leading US brand Nike has cut its work force to 4,000 from 13,000 since the global financial crisis five years ago, China Business News reported on Feb. 26.
The factory
has no recruitment plans even in the current hiring season after the Chinese
New Year holiday, said the factory manager, surnamed Wu.
Nike paid
its workers US$200 a month in the 1990s, when plants came to China from Taiwan,
Wu said. Labor costs have rocketed after the financial crisis, now over US$500
a month. The pay well exceeds Indonesian salaries at US$300 and Vietnam's
US$250 a month, Wu added.
"We
have lost part of our orders as Nike would not pay a cent more if it could
strike a deal without that cent," Wu said. "If I felt like taking a
risk, I could have kept about 10,000 employees. But this means we would have to
pay an extra US$2 million each month to prevent orders from going to Indonesian
competitors."
Rising
labor costs and intense competition have put sportswear giants, such as Nike
and Adidas, in a dilemma about slashing profits or making fewer products.
Another
Guangdong manufacturer who has contracts with Nike told China Business News
that it plans to raise quotes because minimum wages in China have skyrocketed
over recent years. The manufacturer also admitted that it was very likely to
receive fewer orders.
A pair of
sports shoes manufactured in Guangdong costs US$1 to US$2 more than those made
in Indonesia or Vietnam. Nike still leaves a reasonable amount of orders to
Guangdong shoemakers because of quality standards, and the domestic market is
still promising despite a 6% decrease in orders from China for five months
through April 2013, a Nike contract manufacturer said.
Statistics
compiled by China Business News showed that in 2001, China made 40% of Nike's
sneakers and Vietnam 13%. In 2005, China's contribution declined to 36% while
Vietnam's climbed to 26%. In 2009, Vietnam caught up with China, both
individually making 36% of all Nike sneakers. In 2010, Vietnam overtook China,
making 37% of Nike's sneakers versus 34% by China.
Sourcing
raw materials for sneakers and sportswear and their assembly lines are easier
to standardize, giving Nike leverage to move its production base to China's
hinterland and Southeast Asian countries, said Li Peng, Asia Footwear
Association secretary general.
Nike has
established five production sites in Jiangxi province, employing tens of
thousands of workers.








